Leading From Zero

Earning and sustaining relevance with employees and customers is the primary responsibility of leaders. Leading from Zero: Seven Essential Elements of Earning Relevance is a step by step “how to” guide for leaders.

About the Author

Strategic Leadership Advisor, Executive
Coach and Author

Dave Coffaro

Dave is passionate about helping individuals and organizations be as successful as they can be. He continually works on expanding and refining his craft as a strategic organizational advisor, leader, developer of people, and communicator in order to serve others in defining, designing, and delivering their vision.


Beginning his career as a banker, Dave went through a commercial banking management training program that led to assignments in business lending and private banking. After a couple years in management consulting, he was offered a role at Bank of America’s Private Bank. At Bank of America and Wells Fargo he led teams of private bankers, wealth planners, portfolio managers, real estate asset managers, business succession/sales advisors and philanthropic advisors.

David Coffaro has written a brilliant book, Leading from Zero, which lays out a compelling argument for starting every day with a mindset of zero—which means that to be a great leader at home, work and life requires one to “earn their stripes” every day. The reader will see very quickly why David is one of the most sought-after consultants and coaches in the U.S., as he clearly distills for the reader—as he does in his practice, the seven foundational pillars for earning relevance as a leader.

John Mattone, Founder & Co-Chairman John Mattone Global, Inc

In Leading From Zero, Dave Coffaro illustrates how today’s companies and leaders are challenged to stay relevant if they are to survive in an extremely competitive, ever-changing environment. Dave postulates that without a clearly defined corporate strategy, managers and employees will embark on a destination which may not always align with the company’s stakeholders. Leading From Zero’s “strategic paradigm” provides managers with a working framework to ensure they remain as relevant today as they need to be well into future decades! This is a must read for any leader who values stewardship and empowerment as key leadership principles.

John S. Duchala, Executive Vice President (retired), Wells Fargo

Leading From Zero provides great insights about how to have a mindset that sets you up for sustainable success: growing your business and building trust with your employees and customers at the same time. This book is digestible and makes the concepts welcoming and valuable, embracing a growth mindset that makes these lessons easy to learn. As a former people manager looking to orient myself after a career change, this was such a helpful read!

Lauren Gardner
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